Maersk – Discover New Paths
Working in logistics, trying to get precious cargo from A to B always presents problems you never see coming. However, when there’s Maersk, there’s always way.
To bring this brand benefit to life, we created a cinematic ad that shines a light on Maersk’s ingenuity to turn dead ends into new paths.
With an affinity for Indiana Jones and adventure films we baked in Maersk and logistics references into the universe and gave sales reps a story to tell clients in their pursuit of logistical world domination.
Credits:
Agency: &Co, Denmark
Director: Tore Frandsen
Production: New—Land