Honda - The Power Of Us

Typically during the holy month of Ramadan, car brands go into overdrive and blitz people with sales and special offers to capitalise on the festive occasion.

So, to cut through the tactical clutter we tapped into the true spirit of the occasion and reinforced a seminal cultural value in the Middle East, family.

To get Honda to agree to an ad not centred around a car, we really had to put our foot down (that one’s for the dad’s). God knows how we got away with that.

Credits:

Agency: Traffic Digital, Dubai