Canon – Ready. Set. Quit.

Is what you do for a living what you actually wanted to do? Got you thinking, right?

So many of us are afraid to quit a job to go all in on a passion, and for those that do try and pursue a passion, it’s a huge challenge. Especially if that passion is photography and you don’t have the professional equipment or skills for it.

Which is where we wanted to help. We offered aspiring photographers top-of-the-line equipment to help them get started, but in return, we wanted a resignation letter.

Four letters were chosen and sent to the four employers. We then rewarded the quitters’ resolve by enrolling them in a mentorship program to learn the tricks of the trade.

2x Silver Creative Circle, Contagious Campaign of the Week.