Velux – Once you see it, you can’t unsee it.

Have you ever looked at something in your home, something you’ve seen a million times before, that all of the sudden one day you don’t see it anymore, only what it could be?

A moment of clarity so vivid it sears itself into your eyes and blows your mind so irreversibly that you cannot look at your home the same way again… And until that glorious vision is brought to life, it’s just an eyesore.

Well, that was the vision for this global campaign. An epiphanic moment where you see how a Velux roof window can transform any space into a favourite place.